Client: iMind Education Systems

Project:

A vice-president of iMind education systems was slotted to give the keynote speech at a convention of state superintendents of instruction. His topic: the role of Web-based learning in public education.

Sample:

Thank you Superintendent Marx and Senator Burns. It's an honor to be here with you today.

As I drove over from the hotel this morning, I found myself thinking about the contrast between my current home — the Bay Area where we bow down daily at the altar of technology — and Montana, where the open spaces and the still strong rural tradition allow, perhaps, a more measured approach to the role of technology in our lives. If I'm right about that, Montana seems an especially appropriate home for this morning's remarks.

As a teacher, an administrator, and an executive in the technology industry, I've been exploring the role of technology in education for over 20 years, and there's a dirty little secret that I'd like to share with you today — though I suspect most of you already know it: Technology is not education's silver bullet. By itself technology will not bring up test scores, will not increase graduation rates, will not end violence in the schools and will not teach Johnny to read...

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At iMind education systems, Andrew drafted the communications document I used as the content cornerstone for our communications program. He adroitly interviewed the key senior executive, drawing out relevant content and zeroing in on the most compelling angle. As a result, we placed the executive in a top-tier speaking engagement (with Andrew writing the speech) and parlayed it into coverage in the Washington Post.

- Andrew Carothers,
corporate communications consultant, author of The Publicity Handbook (McGraw-Hill, 2001) and former PR director at Autodesk GIS, Evoke Software, and iMind Education Systems