Client: San Jose State University College of Business

Project:

The Dean of the College of Business wanted to create its first-ever annual report, which he hoped would advance the school's brand and be a critical piece for fundraising, as well as for faculty and student recruitment.

Sample:

Delivering on a World of Potential

One foot in the Pacific Rim, a powerful force in today's global marketplace, and the other in Silicon Valley, with its entrepreneurial, tech-driven culture. Our location, along with accomplished faculty and students from around the world, inform the innovative, global focus of a College of Business Education.

We supply our students with the skills, experience, and perspective that enable them to deliver on their vast potential. In doing so, we deliver on our potential: to be the model business school that employers look to when they're seeking a new generation of professionals who can lead, innovate, and work together in the new global economy.

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The annual report was a huge success with the board, global executives and potential donors. I was particularly pleased with the writing as for some time it had been a struggle to articulate the messages (we've been) trying to convey. … The writing and editing process was painless, and brought new perspectives to the communication of our mission and objectives.

- Jennifer Cauble,
former Associate Vice President University Marketing and Communications, San Jose State University